{"version":"https://jsonfeed.org/version/1","title":"Sherman Digital Co.","home_page_url":"https://jacobsherman.co","description":"Sherman Digital Co.","author":{"name":"Sherman Digital Co."},"items":[{"id":"https://jacobsherman.co/blog/f/newsletter-statistics","html_content":"

If you send a newsletter, you have probably looked at the dashboard and wondered:

","url":"https://jacobsherman.co/blog/f/newsletter-statistics","title":"Newsletter Statistics: Open Rates, Click Rates & Benchmarks 2026","summary":"If you send a newsletter, you have probably looked at the dashboard and wondered:","date_modified":"2026-10-02T16:18:07Z"},{"id":"https://jacobsherman.co/blog/f/subscriber-email-frequency","html_content":"

Email frequency usually becomes a question after something changes. Maybe open rates have been slowly dropping. Unsubscribes are creeping up. Clicks are down. A few spam complaints showed up that weren't there before. Or...

","url":"https://jacobsherman.co/blog/f/subscriber-email-frequency","title":"Are You Emailing Your Subscribers Too Often?","summary":"Email frequency usually becomes a question after something changes. Maybe open rates have been slowly dropping. Unsubscribes are creeping up. Clicks are down. A few spam complaints showed up that weren't there before. Or...","date_modified":"2026-09-29T02:15:18Z"},{"id":"https://jacobsherman.co/blog/f/email-marketing-statistics","html_content":"

There are a lot of email marketing statistics floating around.

","url":"https://jacobsherman.co/blog/f/email-marketing-statistics","title":"Email Marketing Statistics for 2026","summary":"There are a lot of email marketing statistics floating around.","date_modified":"2026-09-25T14:49:39Z"},{"id":"https://jacobsherman.co/blog/f/bayesian-spam-filtering","html_content":"

If you're a business owner or marketing leader, you probably don't care about the technical details of Bayesian filtering on their own. I don't blame you. What matters is what those details tell us about how email filter...

","url":"https://jacobsherman.co/blog/f/bayesian-spam-filtering","title":"How Bayesian Spam Filtering Works in SpamAssassin","summary":"If you're a business owner or marketing leader, you probably don't care about the technical details of Bayesian filtering on their own. I don't blame you. What matters is what those details tell us about how email filter...","date_modified":"2026-09-24T16:39:14Z"},{"id":"https://jacobsherman.co/blog/f/google-workspace-migration-plan","html_content":"

The first few Google Workspace migrations I worked on looked much simpler at the beginning than they did once I got into the accounts.

","url":"https://jacobsherman.co/blog/f/google-workspace-migration-plan","title":"How to Plan a Google Workspace Migration","summary":"The first few Google Workspace migrations I worked on looked much simpler at the beginning than they did once I got into the accounts.","date_modified":"2026-09-02T15:47:45Z"},{"id":"https://jacobsherman.co/blog/f/email-usage-statistics","html_content":"

What Email Usage Looks Like in 2026

","url":"https://jacobsherman.co/blog/f/email-usage-statistics","title":"Email Usage Statistics For 2026","summary":"What Email Usage Looks Like in 2026","date_modified":"2026-08-25T13:01:52Z"},{"id":"https://jacobsherman.co/blog/f/best-email-deliverability-consultants","html_content":"

If you're looking for an email deliverability consultant, there is a good chance something is already wrong. Maybe Gmail looks fine but Outlook is putting mail in junk. Maybe your sending domains were healthy six months ...

","url":"https://jacobsherman.co/blog/f/best-email-deliverability-consultants","title":"10 Best Email Deliverability Consultants for 2026 & 2027","summary":"If you're looking for an email deliverability consultant, there is a good chance something is already wrong. Maybe Gmail looks fine but Outlook is putting mail in junk. Maybe your sending domains were healthy six months ...","date_modified":"2026-08-20T16:11:03Z"},{"id":"https://jacobsherman.co/blog/f/remove-domain-email-blacklist","html_content":"

Finding your domain or sending IP on an email blacklist gives you something concrete to investigate, but I would not treat the listing as the whole diagnosis. I see this mistake a lot with deliverability problems. Someon...

","url":"https://jacobsherman.co/blog/f/remove-domain-email-blacklist","title":"How to Remove Your Domain from an Email Blacklist","summary":"Finding your domain or sending IP on an email blacklist gives you something concrete to investigate, but I would not treat the listing as the whole diagnosis. I see this mistake a lot with deliverability problems. Someon...","date_modified":"2026-08-20T13:43:42Z"},{"id":"https://jacobsherman.co/blog/f/why-are-my-emails-going-to-spam-full-fix-guide","html_content":"

Your email platform says the message was delivered, but recipients keep finding it in spam.

","url":"https://jacobsherman.co/blog/f/why-are-my-emails-going-to-spam-full-fix-guide","title":"Why Are My Emails Going to Spam? (Full Fix Guide)","summary":"Your email platform says the message was delivered, but recipients keep finding it in spam.","date_modified":"2026-08-18T00:55:00Z"},{"id":"https://jacobsherman.co/blog/f/new-domain-email-sending-guide","html_content":"

A new email domain can be technically correct and still have trouble reaching the inbox.

","url":"https://jacobsherman.co/blog/f/new-domain-email-sending-guide","title":"The Complete Guide to New Domain Email Sending","summary":"A new email domain can be technically correct and still have trouble reaching the inbox.","date_modified":"2026-08-14T17:09:34Z"},{"id":"https://jacobsherman.co/blog/f/what-does-an-email-deliverability-consultant-do","html_content":"

Email deliverability problems are often treated like a simple technical issue. Someone notices that messages are landing in spam, a campaign gets no replies, or a group of customers says they never received an important ...

","url":"https://jacobsherman.co/blog/f/what-does-an-email-deliverability-consultant-do","title":"What Does an Email Deliverability Consultant Do?","summary":"Email deliverability problems are often treated like a simple technical issue. Someone notices that messages are landing in spam, a campaign gets no replies, or a group of customers says they never received an important ...","date_modified":"2026-08-12T17:53:04Z"},{"id":"https://jacobsherman.co/blog/f/when-should-you-hire-an-email-deliverability-consultant","html_content":"

Your messages are landing in spam. Campaign performance has dropped. Your sending platform says SPF and DKIM pass, IT says the DNS records look correct, and the platform insists the messages were delivered. Marketing doe...

","url":"https://jacobsherman.co/blog/f/when-should-you-hire-an-email-deliverability-consultant","title":"When Should You Hire an Email Deliverability Consultant?","summary":"Your messages are landing in spam. Campaign performance has dropped. Your sending platform says SPF and DKIM pass, IT says the DNS records look correct, and the platform insists the messages were delivered. Marketing doe...","date_modified":"2026-08-11T14:32:06Z"},{"id":"https://jacobsherman.co/blog/f/how-people-read-email","html_content":"

Most marketing emails are reviewed more carefully by senders than recipients.

","url":"https://jacobsherman.co/blog/f/how-people-read-email","title":"How People Actually Read Email and What It Means for Performance","summary":"Most marketing emails are reviewed more carefully by senders than recipients.","date_modified":"2026-08-10T13:40:30Z"},{"id":"https://jacobsherman.co/blog/f/email-content-rule","html_content":"

The 80/20 rule gets repeated a lot in email marketing. The basic idea is that 80 percent of your emails should educate, help, inform, or otherwise give something to the subscriber, while the other 20 percent can promote ...

","url":"https://jacobsherman.co/blog/f/email-content-rule","title":"Give More Than You Ask: A Better Way to Think About Email Content","summary":"The 80/20 rule gets repeated a lot in email marketing. The basic idea is that 80 percent of your emails should educate, help, inform, or otherwise give something to the subscriber, while the other 20 percent can promote ...","date_modified":"2026-08-04T17:38:49Z"},{"id":"https://jacobsherman.co/blog/f/html-in-email","html_content":"

Almost every discussion about HTML email best practices starts with someone asking for a percentage.

","url":"https://jacobsherman.co/blog/f/html-in-email","title":"How Much HTML Should an Email Have?","summary":"Almost every discussion about HTML email best practices starts with someone asking for a percentage.","date_modified":"2026-07-20T16:11:24Z"},{"id":"https://jacobsherman.co/blog/f/studying-email-deliverability","html_content":"

I spent the past week working through Salesforce Marketing Cloud Engagement training as part of my certification studies. I expected plenty of material about SPF, DKIM, DMARC, IP warming, and bounce handling. What stood ...

","url":"https://jacobsherman.co/blog/f/studying-email-deliverability","title":"I Spent Last Week Studying Email Deliverability","summary":"I spent the past week working through Salesforce Marketing Cloud Engagement training as part of my certification studies. I expected plenty of material about SPF, DKIM, DMARC, IP warming, and bounce handling. What stood ...","date_modified":"2026-07-15T16:35:41Z"},{"id":"https://jacobsherman.co/blog/f/the-case-for-letting-open-rates-go","html_content":"

Open rates used to feel simple.

","url":"https://jacobsherman.co/blog/f/the-case-for-letting-open-rates-go","title":"The Case for Letting Open Rates Go","summary":"Open rates used to feel simple.","date_modified":"2026-07-09T18:49:29Z"},{"id":"https://jacobsherman.co/blog/f/why-catch-all-email-addresses-affect-email-deliverability","html_content":"

Written by the team at ExactVerify, Contributors to Sherman Digital Co.

","url":"https://jacobsherman.co/blog/f/why-catch-all-email-addresses-affect-email-deliverability","title":"Why Catch-All Email Addresses Affect Email Deliverability","summary":"Written by the team at ExactVerify, Contributors to Sherman Digital Co.","date_modified":"2026-07-03T17:53:18Z"},{"id":"https://jacobsherman.co/blog/f/why-intent-matters-more-than-personalization-in-email","html_content":"

A while back, I was reviewing an email program that had spent a significant amount of time and money improving personalization.

","url":"https://jacobsherman.co/blog/f/why-intent-matters-more-than-personalization-in-email","title":"Why Intent Matters More Than Personalization in Email","summary":"A while back, I was reviewing an email program that had spent a significant amount of time and money improving personalization.","date_modified":"2026-06-30T14:31:37Z"},{"id":"https://jacobsherman.co/blog/f/10-things-to-send-instead-of-asking-for-a-call","html_content":"

Most of the cold email audits I run start the same way. Someone sends me their sequence convinced the problem is technical. SPF is aligned. DKIM is signing. DMARC has a policy attached. And the reply rate is still close ...

","url":"https://jacobsherman.co/blog/f/10-things-to-send-instead-of-asking-for-a-call","title":"10 Things to Send Instead of Asking for a Call","summary":"Most of the cold email audits I run start the same way. Someone sends me their sequence convinced the problem is technical. SPF is aligned. DKIM is signing. DMARC has a policy attached. And the reply rate is still close ...","date_modified":"2026-06-19T17:25:46Z"},{"id":"https://jacobsherman.co/blog/f/how-to-fix-email-reputation-problems","html_content":"

Most of the time when someone comes to me with a sender reputation problem, they've already tried the obvious things. They checked SPF. They confirmed DKIM is signing. They may have even read about domain reputation and ...

","url":"https://jacobsherman.co/blog/f/how-to-fix-email-reputation-problems","title":"How to Fix Email Reputation Problems","summary":"Most of the time when someone comes to me with a sender reputation problem, they've already tried the obvious things. They checked SPF. They confirmed DKIM is signing. They may have even read about domain reputation and ...","date_modified":"2026-06-17T13:25:19Z"},{"id":"https://jacobsherman.co/blog/f/what-inbox-placement-tests-dont-tell-you","html_content":"

Inbox placement testing is one of the more useful diagnostic tools in email deliverability. When a client comes to me with a spam problem, running a placement test is usually one of the first things I do. It gives you a ...

","url":"https://jacobsherman.co/blog/f/what-inbox-placement-tests-dont-tell-you","title":"What Inbox Placement Tests Don't Tell You","summary":"Inbox placement testing is one of the more useful diagnostic tools in email deliverability. When a client comes to me with a spam problem, running a placement test is usually one of the first things I do. It gives you a ...","date_modified":"2026-06-15T13:04:00Z"},{"id":"https://jacobsherman.co/blog/f/how-i-diagnose-inbox-placement-problems","html_content":"

Most people come to me after they've already checked the obvious things. SPF is aligned. DKIM is signing. DMARC has a policy. Everything looks correct on paper, and emails are still landing in spam. That's usually when t...

","url":"https://jacobsherman.co/blog/f/how-i-diagnose-inbox-placement-problems","title":"How I Diagnose Inbox Placement Problems","summary":"Most people come to me after they've already checked the obvious things. SPF is aligned. DKIM is signing. DMARC has a policy. Everything looks correct on paper, and emails are still landing in spam. That's usually when t...","date_modified":"2026-06-12T17:43:50Z"},{"id":"https://jacobsherman.co/blog/f/why-emails-go-to-spam","html_content":"

The most common version of this problem looks like this: authentication is set up, the domain has been warmed, the copy seems fine, and emails are still landing in spam. Sometimes it is Gmail. Sometimes it is Outlook. So...

","url":"https://jacobsherman.co/blog/f/why-emails-go-to-spam","title":"Why Emails Go to Spam","summary":"The most common version of this problem looks like this: authentication is set up, the domain has been warmed, the copy seems fine, and emails are still landing in spam. Sometimes it is Gmail. Sometimes it is Outlook. So...","date_modified":"2026-06-09T16:21:10Z"},{"id":"https://jacobsherman.co/blog/f/email-spoofing","html_content":"

Most organizations that get spoofed were not hacked. Their email infrastructure was not compromised. Someone just sent an email claiming to be them, and the receiving mail server had no reason to reject it.

","url":"https://jacobsherman.co/blog/f/email-spoofing","title":"Why Email and Domain Spoofing Happens and How to Stop It","summary":"Most organizations that get spoofed were not hacked. Their email infrastructure was not compromised. Someone just sent an email claiming to be them, and the receiving mail server had no reason to reject it.","date_modified":"2026-06-08T17:36:15Z"},{"id":"https://jacobsherman.co/blog/f/email-deliverability-statistics","html_content":"

Email deliverability has changed significantly over the last few years. Google and Yahoo introduced new sender requirements. Microsoft continues to filter aggressively. Shared sending infrastructure has become more volat...

","url":"https://jacobsherman.co/blog/f/email-deliverability-statistics","title":"Email Deliverability Statistics for 2026 ","summary":"Email deliverability has changed significantly over the last few years. Google and Yahoo introduced new sender requirements. Microsoft continues to filter aggressively. Shared sending infrastructure has become more volat...","date_modified":"2026-06-02T03:36:14Z"},{"id":"https://jacobsherman.co/blog/f/email-throttling-hit-before-spam-placement-did","html_content":"

The campaigns were technically still landing.

","url":"https://jacobsherman.co/blog/f/email-throttling-hit-before-spam-placement-did","title":"Email Throttling Hit Before Spam Placement Did","summary":"The campaigns were technically still landing.","date_modified":"2026-05-23T10:56:00Z"},{"id":"https://jacobsherman.co/blog/f/what-bad-email-list-hygiene-actually-looks-like","html_content":"

The bounce rate was only around 4%.

","url":"https://jacobsherman.co/blog/f/what-bad-email-list-hygiene-actually-looks-like","title":"What Bad Email List Hygiene Actually Looks Like","summary":"The bounce rate was only around 4%.","date_modified":"2026-05-22T16:00:00Z"},{"id":"https://jacobsherman.co/blog/f/list-segmentation-helped-fix-this-deliverability-issue","html_content":"

The strange part was that the domains were not collapsing equally.

","url":"https://jacobsherman.co/blog/f/list-segmentation-helped-fix-this-deliverability-issue","title":"List Segmentation Helped Fix This Deliverability Issue","summary":"The strange part was that the domains were not collapsing equally.","date_modified":"2026-05-22T12:06:00Z"},{"id":"https://jacobsherman.co/blog/f/content-filtering-usually-starts-before-you-notice","html_content":"

The first sign usually is not spam.

","url":"https://jacobsherman.co/blog/f/content-filtering-usually-starts-before-you-notice","title":"DNS: Content Filtering Usually Starts Before You Notice","summary":"The first sign usually is not spam.","date_modified":"2026-05-22T08:33:00Z"},{"id":"https://jacobsherman.co/blog/f/what-i-check-before-using-an-smtp-relay-service","html_content":"

A lot of SMTP relay problems start before the first email is ever sent.

","url":"https://jacobsherman.co/blog/f/what-i-check-before-using-an-smtp-relay-service","title":"What I Check Before Using an SMTP Relay Service","summary":"A lot of SMTP relay problems start before the first email is ever sent.","date_modified":"2026-05-21T20:17:31Z"},{"id":"https://jacobsherman.co/blog/f/what-i-look-at-during-inbox-placement-tests","html_content":"

A lot of people treat an inbox placement test like a pass or fail score.

","url":"https://jacobsherman.co/blog/f/what-i-look-at-during-inbox-placement-tests","title":"What I Look at During Inbox Placement Tests","summary":"A lot of people treat an inbox placement test like a pass or fail score.","date_modified":"2026-05-21T14:33:17Z"},{"id":"https://jacobsherman.co/blog/f/authentication-vs-reputation-in-email-deliverability","html_content":"

Email Authentication vs Reputation

","url":"https://jacobsherman.co/blog/f/authentication-vs-reputation-in-email-deliverability","title":"Authentication vs Reputation in Email Deliverability","summary":"Email Authentication vs Reputation","date_modified":"2026-05-21T00:28:48Z"},{"id":"https://jacobsherman.co/blog/f/why-cold-email-infrastructure-fails-during-scaling","html_content":"

One thing I’ve noticed with outreach consistency is that most campaigns do not completely fail overnight.

","url":"https://jacobsherman.co/blog/f/why-cold-email-infrastructure-fails-during-scaling","title":"Why Cold Email Infrastructure Fails During Scaling","summary":"One thing I’ve noticed with outreach consistency is that most campaigns do not completely fail overnight.","date_modified":"2026-05-19T18:21:04Z"},{"id":"https://jacobsherman.co/blog/f/the-risk-of-shared-warmup-pools","html_content":"

A lot of cold email warm up tools present themselves like reputation insurance.

","url":"https://jacobsherman.co/blog/f/the-risk-of-shared-warmup-pools","title":"The Risk of Shared Warmup Pools","summary":"A lot of cold email warm up tools present themselves like reputation insurance.","date_modified":"2026-05-18T13:26:04Z"},{"id":"https://jacobsherman.co/blog/f/why-outlook-deliverability-problems-are-hard-to-diagnose","html_content":"

One thing that makes Outlook deliverability frustrating is that the problems rarely look catastrophic at first.

","url":"https://jacobsherman.co/blog/f/why-outlook-deliverability-problems-are-hard-to-diagnose","title":"Why Outlook Deliverability Problems Are Hard to Diagnose","summary":"One thing that makes Outlook deliverability frustrating is that the problems rarely look catastrophic at first.","date_modified":"2026-05-16T23:22:33Z"},{"id":"https://jacobsherman.co/blog/f/the-spf-mistake-i-keep-seeing-on-outreach-domains","html_content":"

One thing I’ve noticed with outreach consistency and outreach infrastructure is that domains rarely break all at once. Usually they drift.

","url":"https://jacobsherman.co/blog/f/the-spf-mistake-i-keep-seeing-on-outreach-domains","title":"The SPF Record Mistake I Keep Seeing on Outreach Domains","summary":"One thing I’ve noticed with outreach consistency and outreach infrastructure is that domains rarely break all at once. Usually they drift.","date_modified":"2026-05-15T23:37:43Z"},{"id":"https://jacobsherman.co/blog/f/spf-passed-emails-still-went-to-spam-what-i-checked-next","html_content":"

A lot of deliverability conversations stop too early.

","url":"https://jacobsherman.co/blog/f/spf-passed-emails-still-went-to-spam-what-i-checked-next","title":"SPF Passed. Emails Still Went to Spam. What I Checked Next","summary":"A lot of deliverability conversations stop too early.","date_modified":"2026-05-14T19:46:29Z"},{"id":"https://jacobsherman.co/blog/f/why-microsoft-365-starts-sending-legitimate-emails-to-junk","html_content":"

A few Microsoft 365 audits ago, I ran into a setup that looked completely normal at first.

","url":"https://jacobsherman.co/blog/f/why-microsoft-365-starts-sending-legitimate-emails-to-junk","title":"Why Microsoft 365 Starts Sending Legitimate Emails to Junk","summary":"A few Microsoft 365 audits ago, I ran into a setup that looked completely normal at first.","date_modified":"2026-05-13T18:28:36Z"},{"id":"https://jacobsherman.co/blog/f/your-cold-email-gets-evaluated-before-the-recipient-even-opens-it","html_content":"

One thing I keep noticing on cold email deliverability calls lately is how many business owners are still relying on tactics that used to work a few years ago.

","url":"https://jacobsherman.co/blog/f/your-cold-email-gets-evaluated-before-the-recipient-even-opens-it","title":"Your Cold Email Gets Evaluated Before the Recipient Even Opens It","summary":"One thing I keep noticing on cold email deliverability calls lately is how many business owners are still relying on tactics that used to work a few years ago.","date_modified":"2026-05-08T17:43:24Z"},{"id":"https://jacobsherman.co/blog/f/how-to-know-which-tools-need-dkim","html_content":"

A DKIM check can return a green result while the email you care about is still unsigned.

","url":"https://jacobsherman.co/blog/f/how-to-know-which-tools-need-dkim","title":"Best DKIM Check Tools: How to Test and Validate DKIM","summary":"A DKIM check can return a green result while the email you care about is still unsigned.","date_modified":"2026-04-21T20:01:05Z"},{"id":"https://jacobsherman.co/blog/f/why-scaling-cold-email-too-fast-burns-domains","html_content":"

“We want to send 5,000 to 10,000 emails per day.”

","url":"https://jacobsherman.co/blog/f/why-scaling-cold-email-too-fast-burns-domains","title":"Why Cold Email Scaling Breaks So Many Setups","summary":"“We want to send 5,000 to 10,000 emails per day.”","date_modified":"2026-04-13T02:12:08Z"},{"id":"https://jacobsherman.co/blog/f/the-risk-of-%E2%80%9Cdirty%E2%80%9D-warmup-pools","html_content":"

A lot of people think domain warm up and cold email warm up tools are building real sender reputation.

","url":"https://jacobsherman.co/blog/f/the-risk-of-%E2%80%9Cdirty%E2%80%9D-warmup-pools","title":"The Risk of Dirty Warmup Pools","summary":"A lot of people think domain warm up and cold email warm up tools are building real sender reputation.","date_modified":"2026-04-07T02:39:00Z"},{"id":"https://jacobsherman.co/blog/f/why-your-spf-record-is-probably-hurting-your-deliverability","html_content":"

I was reviewing a clients SPF and DKIM records for a company sending through Microsoft 365, HubSpot, and an older outreach platform they stopped using months ago.

","url":"https://jacobsherman.co/blog/f/why-your-spf-record-is-probably-hurting-your-deliverability","title":"Why Your SPF Record Is Probably Hurting Your Deliverability","summary":"I was reviewing a clients SPF and DKIM records for a company sending through Microsoft 365, HubSpot, and an older outreach platform they stopped using months ago.","date_modified":"2026-03-29T16:38:06Z"},{"id":"https://jacobsherman.co/blog/f/why-warmup-does-not-match-real-sending-behavior","html_content":"

I was reviewing an outreach setup this week where everything technically looked healthy before campaigns launched.

","url":"https://jacobsherman.co/blog/f/why-warmup-does-not-match-real-sending-behavior","title":"Why Warmup Behavior Does Not Match Real Sending Behavior","summary":"I was reviewing an outreach setup this week where everything technically looked healthy before campaigns launched.","date_modified":"2026-03-17T19:01:54Z"},{"id":"https://jacobsherman.co/blog/f/why-new-sending-domains-fail-in-week-one","html_content":"

One thing I keep seeing with new sending domains is people treating DNS setup like the domain is now production ready.

","url":"https://jacobsherman.co/blog/f/why-new-sending-domains-fail-in-week-one","title":"Why New Sending Domains Fail in Week One","summary":"One thing I keep seeing with new sending domains is people treating DNS setup like the domain is now production ready.","date_modified":"2026-03-14T18:45:45Z"},{"id":"https://jacobsherman.co/blog/f/bad-prospect-lists-are-bad-for-your-domain-too","html_content":"

One thing I keep noticing with outreach campaigns is how often deliverability problems start long before the email is ever sent.

","url":"https://jacobsherman.co/blog/f/bad-prospect-lists-are-bad-for-your-domain-too","title":"Bad Prospect Lists Are Bad for Your Domain Too","summary":"One thing I keep noticing with outreach campaigns is how often deliverability problems start long before the email is ever sent.","date_modified":"2026-03-14T02:25:48Z"},{"id":"https://jacobsherman.co/blog/f/dns-authentication-does-not-fix-a-damaged-email-reputation","html_content":"

One of the most common assumptions I hear during deliverability audits is that fixing DNS should immediately fix spam placement.

","url":"https://jacobsherman.co/blog/f/dns-authentication-does-not-fix-a-damaged-email-reputation","title":"DNS Authentication Does Not Fix a Damaged Email Reputation","summary":"One of the most common assumptions I hear during deliverability audits is that fixing DNS should immediately fix spam placement.","date_modified":"2026-03-07T15:26:57Z"},{"id":"https://jacobsherman.co/blog/f/dns-is-configuration-reputation-is-behavior","html_content":"

Last week a client told me,\n"I thought you were going to fix everything."

","url":"https://jacobsherman.co/blog/f/dns-is-configuration-reputation-is-behavior","title":"DNS is configuration. Reputation is behavior.","summary":"Last week a client told me,\n\"I thought you were going to fix everything.\"","date_modified":"2026-03-03T16:49:33Z"},{"id":"https://jacobsherman.co/blog/f/cold-email-is-getting-harder-but-not-for-the-reason-you-think","html_content":"

Lately I keep seeing the same phrases in job postings:

","url":"https://jacobsherman.co/blog/f/cold-email-is-getting-harder-but-not-for-the-reason-you-think","title":"Cold Email Is Getting Harder. But Not For The Reason You Think.","summary":"Lately I keep seeing the same phrases in job postings:","date_modified":"2026-02-28T15:13:39Z"}]}