Sherman Digital Co.
Hey, I'm Jacob!
I work in email deliverability, outreach infrastructure, and marketing operations. Most of my work focuses on the technical side of communication online, making sure emails actually reach the people they’re supposed to reach.
I started in outreach and SEO in 2022 building prospect lists, pitching editors, and running link-building campaigns. Early on, I noticed something that kept happening across almost every campaign. Good outreach would still fail because the infrastructure behind it was weak.
Domains weren’t authenticated correctly. Sending behavior looked suspicious. Inbox reputations were already damaged before campaigns even launched. Teams were focused entirely on copy and prospecting while ignoring the systems responsible for inbox placement.
That pushed me deeper into deliverability and outbound infrastructure.
Today I work on the operational side of email and outreach systems. That includes SPF, DKIM, and DMARC setup, domain strategy, inbox architecture, deliverability audits, outbound workflows, and campaign infrastructure across platforms like Google Workspace, Microsoft 365, Apollo, Clay, Instantly, and HubSpot.
I’ve worked with agencies, SaaS companies, and service businesses to repair domain reputation issues, stabilize outbound systems, and build infrastructure that supports long-term outreach without destroying deliverability.
My philosophy is simple.
Every email sent affects domain reputation. Outreach works best when sending behavior is realistic, infrastructure is clean, and systems are built to support long-term trust instead of short-term volume.
That’s the side of marketing I enjoy most. Building the systems behind the campaigns.
A Better Way to Understand How I Work
The best way to understand how I approach outreach, deliverability, and marketing operations is probably through my writing.
I use my blog to share the patterns I’m seeing across outbound campaigns, deliverability issues, infrastructure problems, and digital PR workflows. A lot of the posts come directly from real situations I’ve worked through, things breaking, campaigns struggling, domains losing reputation, or systems working exactly the way they were designed to.
It’s less about generic marketing advice and more about how these systems actually behave in practice.
If you want a better sense of how I think about email infrastructure, outreach, sender reputation, and operational strategy, that’s probably the best place to start.
Books That Stuck With Me
I’ve always believed the right book tends to show up when you need it.
Sometimes it’s about marketing or systems. Other times it’s about creativity, philosophy, or something completely unexpected. The books below are a few that stayed with me long after I finished them.
There’s no real theme here. Just stories I enjoyed and often find myself thinking about again.
If you’re on Goodreads, I’d love to connect there. I’m always looking for new recommendations.
1984 — George Orwell
Reading 1984 was a turning point for me. It was the first book that made me realize how powerful storytelling can be when it explores ideas about control, surveillance, and the manipulation of truth.
Orwell built a world where language shapes reality and logic can be twisted to support authority. That idea stuck with me. It changed the way I think about systems, power, and how narratives influence the way people see the world.
It also opened the door for me into dystopian fiction.
The Hobbit — J.R.R. Tolkien
The Hobbit was one of the first books that completely pulled me into another world.
What stood out to me was the sense of adventure and discovery. Tolkien managed to create a world that felt alive, from the landscapes to the cultures and languages behind them. Watching an ordinary character get drawn into something far bigger than himself made the story feel both epic and personal.
It sparked my appreciation for fantasy and for the craft behind building a believable world.
A Man Called Ove — Fredrik Backman
A Man Called Ove surprised me.
I expected a light story, but it turned into something much deeper. Backman slowly reveals the layers of Ove’s life, showing how grief, routine, love, and quiet acts of kindness shape a person over time.
What stayed with me most was how ordinary moments carried so much weight. The book is a reminder that people are often more complicated than they first appear, and that empathy usually comes from understanding someone’s story.