About Me

Hi, I’m Jacob Sherman. Here’s how I got here.

Since 2022, I’ve worked at the intersection of content, outreach, and operations. I started in link building — writing outreach, pitching content, building lists, and getting rejected a lot. But I stuck with it. I learned what made people open emails, click on a pitch, and say yes to a backlink. And it started to work.

Along the way, I picked up the operations side too. I wasn’t just writing emails — I was building the infrastructure behind them. I set up domains, warmed inboxes, configured SPF, DKIM, and DMARC, and helped outreach campaigns actually reach the inbox. I’ve worked with tools like Instantly, MailReach, Clay, Apollo, ClearOut, and Google Workspace to build systems that scale. If there was a gap in the process, I figured out how to close it.

I’ve helped SaaS startups grow from zero to millions of visitors, secured high-intent rankings for crypto companies, and led outreach strategy across industries from healthcare to ecommerce. I’ve built email systems and prospecting pipelines for hundreds of companies — sometimes solo, sometimes with a team.

After working inside an agency for several years, I’m now building my own freelance practice. These days, I help clients not just earn links or write blog posts, but actually connect the backend pieces that make digital growth predictable. That might mean improving technical SEO, refining outreach workflows, or just making sure campaigns run smoothly without someone having to reinvent the wheel.

I’m not flashy. I like clean processes, smart strategy, and steady growth. If that sounds like what you’re looking for, let’s talk.

I’m obsessed with marketing systems. There’s something incredibly satisfying about taking scattered pieces and turning them into a streamlined operation. Whether it’s setting up cold email infrastructure or tightening up SEO processes, I enjoy building backends that make everything run better.

I’m passionate about visibility. My work is all about helping businesses get seen in the right places by the right people. That means smart link building, digital PR, solid SEO strategy, and dependable outreach systems that support long-term growth.

I’m both strategic and technical. I like solving problems, but I also like preventing them. I’m detail-oriented enough to audit a deliverability issue, and creative enough to craft a pitch that earns a backlink. I enjoy working where structure meets storytelling.

I’m familiar with real-world challenges. Every industry has its quirks, and I’ve worked across many of them including SaaS, crypto, healthcare, and ecommerce. I understand how to build systems that not only perform but hold up under pressure.

I’m focused on what’s next. I didn’t come from a traditional background. I learned by doing, by building for agencies, and now by growing my own freelance business. As the tools evolve and the channels shift, I stay curious and focused on what drives results today.

 I’ve always believed the right book tends to show up when you need it most. Sometimes it’s about marketing, other times it’s about mindset, creativity, or something completely unexpected. These are a few books that stayed with me. No set theme, just titles I enjoyed and often return to.

If you’re on Goodreads, I’d love to connect there. I’m always looking for new recommendations.

1984 by George Orwell - Reading 1984 was a turning point for me. It was the first book that made me realize how powerful storytelling can be when it explores themes like control, surveillance, and the distortion of truth. The way Orwell built a world where language shapes reality and logic can be bent to serve authority made a lasting impression. It sparked my interest in dystopian fiction and got me thinking more critically about systems, power, and the way narratives influence how we see the world.

The Hobbit by J.R.R. Tolkien - The Hobbit was one of the first books that showed me how powerful storytelling could be. I was immediately drawn in by the sense of adventure, the rich world-building, and the way an ordinary character was pulled into something far beyond his comfort zone. Tolkien created a world that felt alive, from the landscape to the languages, and it made me appreciate stories that take their time and reward curiosity. It left a lasting impression and sparked my interest in fantasy and the craft behind building entire worlds from scratch.

A Man Called Ove by Fredrik Backman - A Man Called Ove caught me off guard. I went in expecting a simple story and ended up with something that felt deeply human. Backman has a way of peeling back layers slowly, showing how grief, love, routine, and connection all shape a person over time. What stood out most was how ordinary moments carried so much weight, and how someone who seems closed off can still carry a quiet kind of hope. It reminded me that everyone has a backstory worth understanding, and that softness often hides in unexpected places.